Category Archives: Journalism & media

Taking radio journalism online in a multimedia world

Let me just say at the outset that I think the ABC’s response to the new digital media environment has been innovative and outstanding. Not only is their website full of fascinating content from their TV and radio networks but they have also started to produce innovative community projects like Pool, and their mix of commentary at Unleashed is terrific.

But it struck me when I clicked on a story at their website this morning that there is still a way to go. The story “Modern Mag,” from Radio Australia, about the launch of a new fashion magazine for Islamic women is on the news home page under “The best of the ABC” banner. It has a short description: “Aquila Asia is a fashion magazine aimed at Muslim women in South East Asia,” and a picture of a veiled woman (see pic above). When you click on it you get an audio player of the five minute interview with the magazine’s editor. It’s a good listen and challenges some misconceptions about contemporary Islamic women.

However it is – or should have been a visual story – a women’s fashion magazine is a visual medium and one of the main topics of discussion is the use of varied models which reflect the differences in the lives of Islamic women. It would have been a simple matter for the producer in prepping the story to ask for the editor to email a couple of sample spreads and images which could have been loaded onto the program’s website with a brief two para introduction. Or with permission these images could have been taken directly from the magazine’s website.

This would have had two effects: on air, the presenter could say, “If you want to know more about Aquila Asia take a look at our website,” and in the post-live online environment, the presentation of the audio with the addition of simple visuals provides a much stronger representation of the story. The presenter even refers to the magazine’s website during the interview without providing viewers with a web address. Again if the small story had been preloaded, this information would also have been available to readers.

I don’t deny that there are resource implications in this type of approach, but if the workflow is handled well they can be minimal. I have written before about how a multimedia approach demands a simple checklist that associates sourcing of multimedia elements with the traditional checklists already a part of all editorial pre-publication  workflows. As a transitional approach I am not even saying that all radio stories demand this type of treatment but radio producers do need to ask themselves: is this a story which needs additional visual material provided through our website. If the answer is “Yes,” then contemporary listeners will expect nothing less.

American public radio NPR are ahead of the curve in making this transition and show what a contemporary online radio environment should be like. They also have one of the only decent news apps for the iPad.

“The best of the ABC” can no longer be produced in simple one medium format – the best now demands a multimedia approach.

The story can be heard here.

And the Aquila Asia website, which is fascinating, can be found here. They even have a facebook page.

Make convergence part of all your editorial workflows

BAM premiers new film on Alexander Shuglin…The “father of ecstasy” is still a serious scientist hard at work in his home lab despite failing health.

Making the transition from print or simple broadcast to fully convergent, multimedia journalism is not easy and does involve a range of labour and other costs. But I am constantly amazed at how media organisations – from big well resourced mainstream orgs to new and innovative blogs – ignore simple steps because they haven’t come up with a convergent workflow checklist for their stories, which would enable them to quickly add multimedia reader value.

For example, given that many companies now post their film trailers on YouTube there is no reason not to include an embedded trailer with every film review. This is even more important when you are reviewing festival and independent films which may not get wide mainstream release. Cinematical is a great site that covers film culture from mainstream Hollywood to independent arthouse releases. They are a blog product of the new media age, yet even these new comers have failed to take simple – more or less cost free/time free – steps to integrate multimedia clips into their site which is about MOVING PICTURES!

I clicked on this fascinating review this morning of a new documentary about Alexander Shuglin the mavrick chemist behind the development of ecstasy. It’s just premiered at the New York’s BAMcinemaFEST and is unlikely to get to Australia anytime soon, so I immediately went to YouTube to see if the trailer or any excerpts had been posted. Sure enough the production company behind the film had posted the trailer a week ago, so Cinematical could have legally and quickly embedded the trailer in their review. This would have given me instant access to a taste of the film and would have kept me on the Cinematical site and encouraged me to explore it further.

All this requires is a different mindset and a new easy step in the final editorial workflow…. Byline. Check. Picture caption. Check. Embedded YouTube trailer. Check. etc. It certainly requires more than adding an embedded film trailer to a review to complete the move to a fully convergent media experience but unless media organisations begin to integrate these first, easy, cost free steps they will never be able to make the bigger moves.

So let me give you a taste of the film:

The problem with iPad news apps

A turtle took a video camera for a swim and ended up on YouTube

I have been loving my iPad. Many of its features make reading the web a much more intimate, easy and pleasurable experience. However none of the mainstream news organisations – except perhaps NPR, which comes close – have managed to produce a fully functional app which matches the breadth and versatility of their respective websites. The real problem however is with sharing via blogging or social media sites.

Earlier today I came across a cute little story on the Australian Broadcasting Corporation’s new app about a Turtle activating a waterproof camera and taking it for a swim. The camera was found washed up on a beach in Florida and its contents were posted on YouTube. It’s hardly a breaking news story but it is a perfect light relief “share” story and my problems getting the word out illustrate some of the frustrations with the iPad as a creative reporting tool and some of the problems with current news organisations’ decisions around how to produce news apps.

Normally the Turtle story would have been easy to share because, unlike a number of other news apps, the ABC has good Twitter integration – including auto link shortening – for sharing stories straight from the app. However, the app story has no link to the YouTube video. The ABC is not alone here all news apps have decided to forgo links within their apps, so researching connections to related content is difficult. But if I was going to tweet this, I first wanted to view the video and of course I wanted to include a link. So I had to exit the app and go into the YouTube app and search for the Turtle video. I tried a few different searches – including some written phrases from the YouTube notes quoted by ABC – which failed to turn up the video. So I exited the YouTube app and went to Safari, I tried the ABC’s normal website to see if they linked to the video in their web version of the story. Not that I could see. Safari produced a few other news versions and one of them provided a link to the video, which on the iPad opens in the YouTube app. The You Tube app has share via email but no Twitter integration. So to share a simple 140 word tweet I had to:

1. Open the story in the ABC app, press the share via Twitter, which produces an auto tweet of headline and shortened url, which I copied but didn’t send; close

2. Open Twitterific app, paste tweet into new tweet form but didn’t send; close

3. Open YouTube app and find Turtle video; press the share via email and copy the url – as the app has no browser style url field; close

4. Back to Twitterific, open new tweet field which has kept my previous unsent version pasted from  the ABC app, add in the YouTube info and finally send.

It probably seems even more complex than it was. In some ways switching between apps is just slightly more complex than switching between open tabs on a normal browser (two or three finger taps instead of one mouse click), and for some functions I have learned to adapt pretty well, however in this case it was far more complex than it aught to have been. Hopefully all this will improve with the multitasking functions on the new iPhone4 OS but this doesn’t hit iPads till later this year.

However even after all this I had not anticipated one final problem. As I was reading and tweeting other stories, I noticed a message from @marygazze: “That turtle link just raised a huge red flag with bit.ly. Got another?” Hmm. Turns out that the ABC uses “is.gd” shortening and when I transfered it into to Twitterific the already shortened link was reshortened by bit.ly and this caused the “red flag”. I tired to check all this on my iPad but finally I got up and went into the study opened up my big browser and a set of tabs and had the whole thing fixed and retweeted in minutes.

A final interesting point is that when I looked at the normal ABC web story (not the iPad app version) on my large screen desktop I saw that they had actually included a link to the YouTube clip in the sidebar under “related stories.” I had missed this on my initial scan when I checked the normal ABC site through Safari on my iPad:  firstly I was looking for an instory link and secondly the smaller screen didn’t allow the sidebar link to jump out on a quick scan. This in itself is an interesting comment on Nick Carr’s recent thoughts on “Delinkification“. (For further comments on this see Jason Fry’s thoughts at Nieman Lab)

The Turtle story itself wasn’t really worth all the effort. The camera was found in January, so it’s really a strange story for ABC to be running six months later. But it serves as a good case study of certain trends in news delivery and my experience tweeting this story certainly serves as an interesting case study of the tweetability of iPad news. It also signals that news organisations should think harder about the nature of news in the evolving news ecology. If a news organisation is going to run a story in any format about a YouTube video they are simply not providing complete reporting without providing a link, if they can’t or wont provide a link why even bother running the story. Not providing a link demonstrates a complete misunderstanding of the nature of viral YouTube videos and web sharing which is after all at the heart of what makes this story newsworthy.

Just to complete the strange twists of this story on sharability, I can’t embed the video here because the original poster disabled YouTube’s normal embed settings. Maybe he didn’t want to infringe the Turtle’s copyright! (More likely it’s a perverse attempt to up his view rate) If you want to see it, here’s the link to YouTube.

I have lots of other thoughts on iPad news apps and usability issues which I will cover soon in another post.

maryhockaday_large

BBC Newsroom Head talks web video

Andy Plesser of Beet TV reports on the BBC’s approach to web news video.

Video news reporting for the Web, different than conventional television news, is quickly evolving and the BBC is innovating in a variety of forms including one which the newsroom calls a “show and tell.”

Recently in London, I spoke with Mary Hockaday, Head of the BBC Newsroom, about video news reporting for the Web.

She refers to an emerging format for correspondents on the ground to act as a sort of guide, providing an unscripted, personalized tour of the circumstances of a news story.

Jon Stewart at his funniest and most incisive on a recent opener about CNN

Jon Stewart fact checks CNN

The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
CNN Leaves It There
www.thedailyshow.com
Daily Show
Full Episodes
Political Humor Health Care Crisis

Jon Stewart takes a look at recent CNN reporting and asks why they invested time and effort in “fact checking” a Saturday Night Live sketch and let so many whoppers from their guests – outrageous exaggerations in the health care budget for example – go through to the keeper. He says that there idea of balance seems to be to get “two crazy bald guys” from different sides of politics to go head to head until the moderator says: were out of time “Well have to leave it there”.

A recent tweet from Jay Rosen at NYU raised the question that there might be a connection between this and the recent news that CNN has fallen to last place in the prime time cable race. NYT’s Decoder comments:

The results demonstrate once more the apparent preference of viewers for opinion-oriented shows from the news networks in prime time.
CNN has steered opinion hosts like Nancy Grace to HLN, while maintaining more news-oriented shows on CNN itself. When news events are not being intensely followed, CNN executives acknowledge, viewers seem to be looking for partisan views more than objective coverage.

Rosen also tweeted this: “With 2.8 million followers @cnnbrk managed 0.8 posts a day for the past month. CNN has no idea what it’s doing on Twitter.”

Blogging versus reporting

Vatican spokesman Father Federico Lombardi (right) introduces Pope Benedict XVI to journalists during a news conference aboard the Pope's plane prior to landing in Darwin July 2008. Photo: AFP

Vatican spokesman Father Federico Lombardi (right) introduces Pope Benedict XVI to journalists during a news conference aboard the Pope's plane prior to landing in Darwin July 2008. Photo: AFP

Two recent reports from the Guardian’s religious affairs correspondent Riazat Butt show the way mainstream journalists are using bogs and traditional reports to cover their beat. Butt filed two reports of the Vatican communication’s director Federico Lombardi’s defense of recent Vatican press gaffes. What is interesting is that her blog report and her news item contain pretty much the same information but vary greatly in tone. Her standard report begins:

The Vatican’s communications chief has defended his handling of the controversies surrounding Benedict XVI’s papacy by arguing that the furores have benefited the Holy See.

Father Federico Lombardi said that many of the scandals had led people to think deeply about topics such as inter-faith dialogue, anti-Semitism and Aids prevention.

The pope has aroused controversy on several issues. His quoted remarks about Islam being “evil and inhuman” prompted violent protests around the world. Catholic-Jewish relations were severely tested when he lifted the excommunication of Richard Willamson, a priest who was a Holocaust denier. Benedict also angered health campaigners, politicians and activists by claiming that condoms aggravated HIV/Aids.

The incidents meant the pope’s ability and judgment were questioned as never before.

Despite the episodes generating unprecedented hostility towards the Vatican, Lombardi said in a speech in London on Monday night he was “convinced” the question of Christian-Muslim relations had been addressed more frankly following the pope’s 2006 lecture at the University of Regensburg, in Germany, when he talked about Islam. He also said the “clamorous response” to Williamson’s declarations had allowed the Vatican to reinforce its position on anti-Semitism, and that the pope’s remarks on condoms had led to a “greater understanding” of “truly effective” HIV/Aids prevention strategies in Africa.

Her blog report relates to the same speech but is much more personal – and cynical – in tone:

Last night I had the pleasure of going to mass in search of Federico Lombardi, the Vatican’s director of press, who was giving a lecture on communications. It doesn’t take a genius, never mind a religious affairs correspondent, to think that the head of Vatican PR pontificating (ha) on communications is akin to Norway giving masterclasses on getting a joke. Lombardi, an Italian priest who started his press career on La Civiltà Cattolica, working his way up before replacing the long-serving Joaquin Navarro Valls in 2006, has come under sustained fire since taking over at the helm of the Holy See press office.

First there was Regensburg. Then there was the lifting of the excommunication of the Holocaust-denying priest Richard Williamson. I know the decision was unconnected to the Holocaust denial, but it’s not that hard to Google, I do it before every date. Then there were unscripted remarks about condoms aggravating the spread of AIDS that were later edited to say something rather different. Bring in a bit of papal revisionism – he wasn’t a member of the Hitler Youth, oh hang on yes he was – and an almost unintelligible speech that angered gay rights campaigners and dominated news cycles for 48 hours with little or no clarification from the Vatican and we have all the makings of what Catholic and non-Catholic commentators called a PR failure, carnage, nightmare and train wreck. But wait! Apparently, we/I/you/they got it wrong. Citing not so much divine intervention as the law of unintended consequences Lombardi said that Muslim-Christian relations were better because of Regensburg, that the Williamson episode had allowed the church to clarify and strengthen its position on antisemitism and Holocaust denial and that the pope’s intervention on condoms was carefully crafted to allow deeper discussion and reflections on the topic.

Apart from the jokey tone the interesting thing about the blog report is that it links to details of all the previous reports such as stories about Regensburg and the Williamson fiasco. So the blog report is both more personal and potentially more personalised in the sense that it provides vertical history to the story which enables the reader to personalise the story for themselves.

Both reports use the same key quotes from Lombardi. The standard report is clear inverted pyramid style writing which quickly summarises the key points of the story while the blog report also introduces the key elements but does this in a less formal and many would argue a more engaging way. Given that the information is virtually identical in both reports it is interesting to compare the apparent objectivity in the standard report with the clearly cynical tone of the blog post. This is an easy case where the conventions of objective journalism – such as the judicious use of quoted phrases – allows a source like Lombardi to hang himself without any visible bias in the reporting.

Next Gen Evangelicals

Jonathan Merritt...one of a new breed of evangelicals

Jonathan Merritt...one of a new breed of evangelicals

A surprisingly detailed and measured look at the changes in the evangelical landscape from gay magazine The Advocate raises some of the same points covered in the Newsweek article I wrote about a few days ago. It notes that young evangelicals are more likely to be concerned about the environment and more likely to believe in some form of relationship recognition for gays. Jonathan Merritt a young evangelical leader puts it this way:

“My generation will not fight to preserve the platform for traditional marriage that our predecessors have fought for,” the 26-year-old says. “Older evangelicals are so stubborn and unable to compromise or reach out a hand. And they’re in danger of losing their legacy.”

Whatever his personal beliefs on marriage equality are, you’re not likely to hear him rail against a gay rights agenda in the vitriolic vein of Pat Robertson or James Dobson. On his blog Merritt criticizes a Starbucks-addled American culture that ignores the atrocities in Darfur. He renounces the use of torture. Most notably, Merritt recognizes the burden of 6.7 billion people on the world’s ecosystems and chastises Christians who don’t view conservation and carbon footprint reduction as godly mandates. “Environmental stewardship has been integrated into Christian thought since the beginning of time,” he says. “Unfortunately, when modern evangelicals began associating themselves with a particular political faction, they were skittish about issues seen as leftist or liberal policy.”

Matthew Fox the former Dominican who was hounded out of the Catholic church for his exploration of creation centered spirituality makes a great point about the individualist drive of traditional religious right positions:

“So much of the [evangelical] agenda has come from the modern consciousness of the individual,” says Matthew Fox, an Episcopal priest and theologian in Oakland, Calif. “Am I saved? Am I a sinner? Am I going to hell? But I think this generation has grown up with the realization that the planet is dying and that its survival is a little more important than whom people sleep with.”

For more from Fox check out this interview

The death of Christian America?

Newsweek explores the empty pews...Photo: Newsweek

Newsweek explores the empty pews...Photo: Newsweek

Amidst the proliferation of religion stories to coincide with Easter, the Newsweek cover story is a fantastic piece that has depth and currency. Written by the magazine’s editor, Jon Meacham, it is beautifully researched, engagingly written and strongly argued. It draws out a number of different points of view and possibilities around the theme of what a reported drop in religious affiliation might mean:

Let’s be clear: while the percentage of Christians may be shrinking, rumors of the death of Christianity are greatly exaggerated. Being less Christian does not necessarily mean that America is post-Christian. A third of Americans say they are born again; this figure, along with the decline of politically moderate-to liberal mainline Protestants, led the ARIS authors to note that “these trends … suggest a movement towards more conservative beliefs and particularly to a more ‘evangelical’ outlook among Christians.” With rising numbers of Hispanic immigrants bolstering the Roman Catholic Church in America, and given the popularity of Pentecostalism, a rapidly growing Christian milieu in the United States and globally, there is no doubt that the nation remains vibrantly religious—far more so, for instance, than Europe.

Still, in the new NEWSWEEK Poll, fewer people now think of the United States as a “Christian nation” than did so when George W. Bush was president (62 percent in 2009 versus 69 percent in 2008). Two thirds of the public (68 percent) now say religion is “losing influence” in American society, while just 19 percent say religion’s influence is on the rise. The proportion of Americans who think religion “can answer all or most of today’s problems” is now at a historic low of 48 percent. During the Bush 43 and Clinton years, that figure never dropped below 58 percent.

A few teaching points on style:

  • note the way he bookends the long feature with an anecdote from one of his key sources, Albert Mohler;
  • note the way he acknowledges his own religious position but neither his personal voice or faith dominate his argument;
  • note the diversity of primary and secondary sources and how he makes use of academic texts in a very reader friendly way; and
  • note the way he deep backgrounds the American constitutional tradition and various religious movements.

In a web post accompanying the article Meacham makes the point that some readers interpreted the story as an attack on Christianity. This is clearly not the case and is pretty obviously a knee jerk reaction to the coverline (“The decline and fall of Christina America”) by believers inculcated with the view that the press is anti-religious. Meacham notes:

Some have read the piece (or, I suspect, the cover line) as an attack on Christianity, which it is not and which would, in any case, be an act of self-loathing, since I am a Christian, albeit a poor one. Note that we did not say we were discussing the decline and fall of Christianity, or even the decline and fall of Christianity in America. But “Christian America” is something else again. It is the vision of a nation whose public life is governed by explicitly articulated and adopted Christian principles in the hope, I think, that God will bless and protect the country and its people in the spirit of II Chron. 7:14. To see how well that is going from the perspective of the religious right, take a look at the news from Iowa and Vermont. I do not think, as some evangelicals do, that we are entering a “post-Christian” phase, but I do believe we are growing rather more secular than I would have anticipated even five years ago. The cumulative effect of a somewhat declining Christian population and a weakening Christian force in partisan politics is likely, I think, to lead to a more secular politics. Not wholly secular, to be sure, but more secular than we have been accustomed to in our Jesus-Winthrop-Reagan “city on a hill.”

The final edition in Denver

Saying goodbye

The Rocky Mountain News, has become a regular example in my lectures to young journalists because of their commitment to great story telling, creative multimedia approaches and pulitizer prize winning features. Unfortunately they are about to become an example of a completely different kind: of the difficulties of sustaining a profitable model of journalism in the current economic environment. Today they closed their doors after their proprietors failed in their one month bid to sell the paper. As usual they say goodye with a stylish piece of multimedia. Hopefully their website will stay operational.


Final Edition from Matthew Roberts on Vimeo.

Charlie Rose Interview with Jon Krakauer

Emile Hirsch plays maverick mystic Chris McCandless in <em>Into the Wild</em>” width=”440″ height=”229″ /><p class=Emile Hirsch plays maverick mystic Chris McCandless in Into the Wild

In this interview Jon Krakauer talks about Christopher McCandless and what drew him to the story of the young man who went “into the wild”. He says he felt a visceral tingle when he first read reports of the hunters who had found the then unidentified body of the young adventurer

And from the original article on which Into the Wild is based:

McCandless’s personality was puzzling in its complexity. He was intensely private but could be convivial and gregarious in the extreme. And despite his overdeveloped social conscience, he was no tight-lipped, perpetually grim do-gooder who frowned on fun. To the contrary, he enjoyed tipping a glass now and then and was an incorrigible ham who would seize any excuse to regale friends and strangers with spirited renditions of Tony Bennett tunes. In college he directed and starred in a witty video parody of Geraldo Rivera opening Al Capone’s vault. And he was a natural salesman: Throughout his youth McCandless launched a series of entrepreneurial schemes (a photocopying service, among others), some of which brought in impressive amounts of cash.Upon graduating from high school, he took the earnings he’d socked away, bought a used Datsun B210, and promptly embarked on the first of his extemporaneous transcontinental odysseys. For half the summer he complied with his parents’ insistence that he phone every three days, but he didn’t check in at all the last couple of weeks and returned just two days before he was due at college, sporting torn clothes, a scruffy beard, and tangled hair and packing a machete and a .30-06 rifle, which he insisted on taking with him to school….McCandless could be generous and caring to a fault, but he had a darker side as well, characterized by monomania, impatience, and unwavering self-absorption, qualities that seemed to intensify throughout his college years. “I saw Chris at a party after his freshman year at Emory,” remembers Eric Hathaway, “and it was obvious that he had changed. He seemed very introverted, almost cold. Social life at Emory revolved around fraternities and sororities, something Chris wanted no part of. And when everybody started going Greek, he kind of pulled back from his old friends and got more heavily into himself.”

Billy tells nothing

Billy Graham, Pastor-in-chief...photo: Time

Billy Graham, Pastor-in-chief...photo: Time

Pastor in Chief from Time’s Nancy Gibbs and Michel Duffy has a perfect anecdotal opening:

You have to climb a steep and narrow road, past the moonshiners’ shacks and dense rhododendrons and through the iron gates to get to the house on the mountaintop that Ruth Graham built after her husband Billy became too famous to live anywhere else. By 1954, after she caught her children charging tourists a nickel to take a picture of their old house and noticed Billy crawling across the floor of his study to keep people outside from catching a glimpse of him, she knew it was time to move.

And as we read further we are promised so much. Gibbs and Duffy tell us that they visited their famous subject, Billy Graham, several times over thirteen months, and that the aging pastor who has been a fixture on the American political scene for over fifty years had agreed to talk to them about his unique relationships with the last 11 presidents. What a story!There are some lovely moments and the picture we get of Graham, as a lovely old man who has led a fascinating life but still retains his innocence, is finely drawn. We are told that the Presidential families and the Grahams could empathise with each other because they were all public figures:

For a preacher who had no church, and who spent his life preaching to football stadiums full of people he never saw again, the First Families gave Graham the rare chance to be a family pastor. He gave them a sanctuary; they gave him a congregation. He carried the families through times of loss–literal and political; several wanted him to be with them during their last nights in the White House. Richard Nixon collapsed in Graham’s arms at his mother’s funeral in 1967. Bill Clinton took him to sit at the bedside of a dying friend in 1989. Graham was the first person outside the family whom Nancy Reagan called when her husband died in 2004.

We are treated to intriguing little scenes such as his last conversation with Lady Bird Johnson:

Last month, Johnson’s daughters Lynda and Luci reached out to him as their mother was dying. Two days before she passed away, he called and talked to them, and since Lady Bird was awake and alert, they put the phone to her ear. The former First Lady and the former White House pastor chatted some and then shared a prayer together.

We are told he “thinks a lot of” Hillary Clinton. That Lyndon Johnson was obsessed with his own mortality and commissioned a “secret” actuarial report on the likelihood of surviving another term in office. But there are no real secrets revealed here although some startling hints are dangled:

Was it crossing a line when he invited presidential candidates to his crusades or sent along suggestions for their speeches at National Prayer Breakfasts? What about when he lobbied lawmakers on behalf of a poverty bill or an arms deal, or consulted with candidates on their campaign ads or their running mates? It was one thing to serve as Eisenhower’s or Johnson’s private pastor. But it was quite another to act as Nixon’s political partner, carrying private messages to foreign heads of state, advising on campaign strategy and assembling evangelical leaders for private White House briefings.

These fascinating questions are raised by the authors but we are not privy to any of Graham’s answers. His role in lobbying lawmakers on an arms deal certainly sounds like a “line” was crossed and an exploration of this would have made for a much more revealing feature. I suspect there were strict guidelines about what could and couldn’t be written about and maybe this is Gibbs and Duffy’s way of hinting at what they can’t write about until after Graham goes to meet his maker. But in the end they don’t come close to fulfilling the promise of their stated purpose:

At a time when the country was bitterly debating the role of religion in public life, we thought Graham’s 50-year courtship of – and courtship by – 11 Presidents was a story that needed to be told. Perhaps more than anyone else, he had shaped the contours of American public religion and had seen close up how the Oval Office affects people.

In the end they add absolutely nothing to this “public debate”. All we get is Graham hagiography. It’s a perfect example of a beautifully crafted feature, on a fascinating subject that fails dismally because it says nothing so well.

Why do men kill their wives? – The Boston Globe

Why do men kill their wives? from the Boston Globe provides a great example of an effective anecdotal lead:

A COUPLE OF YEARS AGO, LISA HARTWICK WAS RIDING IN AN elevator in Boston when she overheard a conversation between two men. One of the men was going through a divorce, and he was venting to his friend about lawyers and child support payments. At that point, Hartwick recalls, the man suggested, within earshot of everyone, that maybe he should just kill his wife, that it would be cheaper and easier that way. Hartwick, the director of the Center for Violence Prevention and Recovery at Beth Israel Deaconess Medical Center, was stunned. “I really didn’t know what to say,” she recalls. “Luckily, his friend said to him, ‘That’s a lot of money. I understand. I’m going through it myself. But you’ve got kids.’”

Writer Keith O’Brien then moves quickly, using the anecdote to frame the feature “question”. He continues:

It was probably just talk. The man was frustrated and likely never had any real intention of murdering his wife. Then again, who knows? Spouses kill spouses for many reasons. But the most intriguing reason may be this: Sometimes men – and let’s be clear here, it is almost always men – decide to murder their wives simply as a way to end a rocky, unhappy marriage and avoid a divorce that could ruin their bank accounts or trash their reputations or spoil a dream life they have concocted for themselves. It is bizarre, seemingly inexplicable choice, especially considering the type of men involved. They are not hardened criminals, by and large, but rather domesticated suburb dwellers with fine cars, big houses, and nice wives. When the cops show up after these same wives turn up dead, the neighbors are shocked. Not here, they say. Not this guy. He wouldn’t choose murder over divorce, the risk of prison time over child support payments. He wouldn’t do this. To observers – and ultimately to jurors – it makes absolutely no sense. And yet the list of apparently nice, normal suburban Massachusetts men who have made this decision is long and infamous.

He then moves into a quick set of exemplar cases and on to the timely reason for the feature’s appearance: “And now the state is gearing up for not one but two trials of high-profile alleged wife killers in Middlesex County.” The feature continues to skillfully weave, case data with anecdotes and expert opinion and comes full circle at its end with another anecdote and a similar question mark. After describing the case of Harold and Jamie Stonier, O’Brien concludes with an account of Harold Stonier’s testimony:

On the stand at his trial in 2005, he gave a wandering explanation for why he wanted to hire a hit man to off his wife. There were financial problems. He alleged that she was a bad mother. That she only wanted him for his money. That he was under a lot of pressure. That his job was very demanding. That his wife was out of control. That he was having a nervous breakdown. That he was trying to do everything he could to save the marriage. But it just wasn’t possible, he told the jurors, and he began to think about having her killed. As far as he was concerned, this was perfectly logical. Everyone having problems in their marriage, Harold Stonier testified, must from time to time think about these things. Right?

In another feature this could have well been an opener but in the context of the structure that O’Brien has used, coming back to an anecdote that mirrors his lead and raises a similar question works well. He leaves the reader pondering but he has equipped them with a set of stories and facts which allows them to think more carefully about his rhetorically posed question.